Project Plan — The Resilience Therapy Center × Àṣẹ Haus

Opening

Dr. Makida
& Imanu,

Thank you for the time and the conversation. It was a pleasure learning more about your practice.

This project plan overview walks through what I'll be building for you, what tools are going in, and a few things worth considering as you find your footing.

We'll move at whatever pace works for you. In sha Allah, this becomes something your practice can grow with for a long time.

Selected Work

A few things we've built.

Website + Client Portal

ClearPlan

Engineering LLC

Website, intake forms, CRM, booking system, and a custom-built secure client portal — built around the full engineering client journey.

Website Client Portal CRM Booking

Visit site →

Website + Systems

Masjid Ul Haqq Baltimore

Website and full community operations — Zakat & Nikkah applications, imam booking, Shahadah appointments, and online memberships.

Website Scheduling Zakat App Memberships

Visit site →

Website + CRM

Muslim Culture Con

Website with mobile optimization, user registration, CRM, branded email templates, and a handoff guide so the team could run it independently.

Website Mobile CRM Handoff Guide

Visit site →

Current Project

As The Crows Fly —
built entirely from scratch.

A nonprofit focused on equine education and youth development. They came to us with one hand-drawn image and no digital presence. Everything below — brand identity, logo system, website, program portal, merch, and branded documents — was built from the ground up.

Where they started → where they are now

Original logo — before

A single hand-drawn image. No typography system, no brand color, no scalable assets.

Primary mark — after

A full logo system — custom letterforms, built on a commercial-licensed font that was hand-tweaked for the brand.

The full logo system

Full Primary Logo

Primary mark · Website hero · Official use

The complete brand mark combining the illustration, monogram, and wordmark. Used on the website homepage, official documents, and anywhere the brand has room to show up fully.

Icon Mark

Favicon · App icon · Embroidery · Small format

A standalone icon mark — horseshoe with flying crow — used wherever a compact, recognizable symbol is needed without full text. Works at very small sizes and on apparel.

Monogram + Crow

Hero mark · Large format · Apparel · Print

The statement version of the monogram — crow perched on top gives it presence at large sizes. Used on merchandise, banners, posters, and apparel where the brand needs visual weight.

Circular Monogram

Social avatar · Profile photo · Sticker · Badge

Two colorways — dark and light — so the mark works across every background. The dark version is the default social profile photo. The light version is used on dark printed materials and merch.

Wordmark

Horizontal lockup · Website nav · Headers

Full name in the brand's custom typography — built from a commercially licensed font that was hand-tweaked specifically for this identity. Used in navigation and document headers where horizontal space is available.

Rectangular Badge

Email newsletter · Letterhead · Documents

Structured lockup with tagline. Used in the email newsletter header, official correspondence, and any document requiring a formal brand presence with the full name and positioning line.

Custom brand icons & assets

Custom icons built specifically for As The Crows Fly — applied across the website, program materials, social graphics, and merchandise to reinforce the western equestrian identity consistently.

Brand color palette

Crow Black #171513

Ranch Brown #5B312F

Saddle Rust #A5614B

Mesa Sage #60746E

Turquoise Sky #4C8C88

Desert Sand #DCCCA9

Bone White #F4EFE5

Dusk Plum #452D5D

Homepage — in development

Website hero section — actively in development

Document system — before & after

Before — generic liability waiver

Original liability waiver before branding

A standard downloaded template with no brand identity — nothing visually connecting it to the organization.

After — branded document system

Every form now carries the brand — letterhead, envelope, business cards, and email signatures all cohesive.

Custom program registration portal

A fully custom-built multi-step registration system — program selection, participant details, guardian & emergency contacts, and online liability waiver. Designed and built to feel polished on both desktop and mobile.

As The Crows Fly program registration — desktop

Desktop view

Mobile view

Brand applications & fundraising merch

Circular sticker

Silicone wristband

Stanley tumbler

Branded cap

Multilingual accessibility

English. Español. Diné Bizaad.

The website was built with full three-language support — English, Spanish, and Navajo — because As The Crows Fly serves youth and families across communities where those are the languages people actually live in. Inclusion isn't a feature, it's the foundation.

English Español Diné Bizaad

English, Spanish, and Navajo are the three most widely spoken languages in the communities As The Crows Fly operates within. Adding multilingual support wasn't an afterthought — it was a deliberate decision to make sure no family is excluded from accessing program information, registering their child, or understanding what the organization stands for.

This is the kind of detail that moves the needle. Not just in accessibility — but in trust, reach, and the signal it sends about whose community you're actually here to serve.

The Plan

What I'll build for you.

Focused on what your practice actually needs right now — nothing unnecessary.

I'm setting up your project board inside your client portal and will have your first action items added by end of this week. Since this engagement works a little differently from a standard project — no deposit, no payment flow, just a streamlined onboarding built around what you actually need — I want to make sure you have full visibility into what's happening and when. The portal is where we'll keep everything organized.

On domains — I've already secured one for you.

I registered resiliencetherapy.center as a dedicated sending domain. Here's why that matters: when marketing emails or automated sequences go out from your primary domain (resiliencetherapycenter.com), any reputation hit from a bounce or spam flag affects your everyday professional email too. Keeping those separate protects your main address.

Once the new site is built and you're satisfied with it, we point your primary domain over and go live.

01

WordPress setup + theme

Clean install, professional theme configured for a therapy group practice. All core pages — homepage, services, about, team, contact, intake, FAQ — built with local SEO structure from day one.

02

Plugin stack

FluentCRM Pro, RankMath Pro, Google Site Kit, and Search Console — plus anything identified from your discovery forms. Each configured properly, not just dropped in.

03

CRM + email foundation

Contact lists, form integrations, and foundational automations — new inquiry follow-up and a client welcome sequence. Properly authenticated on resiliencetherapy.center so emails land, not spam.

04

Intake + contact forms

Clean, branded forms that feed directly into FluentCRM. Every inquiry captured and organized automatically.

05

SEO + analytics

RankMath with local therapy practice schema — Catonsville, Columbia, Howard County. Site Kit and Search Console connected so you can see how you're showing up from day one.

06

Performance + security

Caching, image optimization, and a security layer. A practice handling sensitive client information cannot afford a slow or exposed site.

07

Legal pages

Privacy policy, terms of use, and HIPAA Notice of Privacy Practices — starter templates you can have your attorney review and put into place.

08

Domain migration + go-live

When you're happy with everything, we point your primary domain to the new site. DNS handled carefully — no downtime.

09

Handoff guide + Systems Training

A written and visual guide after launch — how to update pages, add team members, send newsletters. Want a live walkthrough? Book a Systems Training session from your client portal any time.

The Toolkit

What's going under the hood.

FluentCRM Pro

CRM and email marketing built inside WordPress. Contacts, automations, newsletters — all from your own dashboard. No monthly SaaS fees. Your data stays on your server.

$RankMath Pro$

RankMath Pro

SEO from inside WordPress — meta, schema, local business markup, sitemap, keyword tracking. Helps Google understand who you are and who you serve.

Google Site Kit

Analytics, Search Console, and PageSpeed — all visible inside your WordPress dashboard in one place.

Google Search Console

Tracks your position in search, crawl health, and which keywords are bringing people to your site.

A few more — post discovery

Once I review your forms I'll identify anything else worth adding — scheduling, accessibility, or HIPAA-aware form handling. Nothing without a reason.

A Few Thoughts

Where to focus while
budget is tight.

01
Google Business ProfileFree, and the fastest path to local search visibility. Hours, photos, services, reviews — shows you up for "therapist near Columbia MD" and "anxiety therapy Catonsville."
02
Build your referral networkShort professional intro to PCPs, OBGYNs, pediatricians, school counselors, and imams nearby. I can set up a simple sequence through FluentCRM to make it systematic.
03
One blog post per month"What is EMDR," "How to find a culturally responsive therapist in Maryland" — one solid answer to a real question your clients ask compounds in search over time.
04
One social platform, consistentlyInstagram or LinkedIn. Psychoeducation content and practice updates. Consistency matters more than frequency.
05
Google reviewsFive genuine reviews shifts how you appear in local search. Ask — within HIPAA guidelines — after a successful session or in a follow-up email.
06
Welcome email sequenceWhen someone submits your intake form, they should receive a warm, professional email right away. First impressions start before the first session. We'll set this up in FluentCRM.

Here's my plan for your practice.

A few things we've built.

As The Crows Fly —built entirely from scratch.

What I'll build for you.

What's going under the hood.

Where to focus whilebudget is tight.

Here's my plan
for your practice.

As The Crows Fly —
built entirely from scratch.

Where to focus while
budget is tight.