branding Branding & Identity QuestionnaireBusiness EmailWould you like a business email associated with your domain (e.g., yourbusiness@yourdomain.com)? This can help maintain a professional appearance and make communication with clients or customers seamless. Yes Yes, but forward emails to our current e-mail address No, we'll continue using our current email addressBusiness PhoneBusiness AddressAddress Line 1Address Line 2CityStateZip CodeCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R., ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweCurrent Website URLFacebook Business Page URLYoutube Business Account URLInstagram UsernameBusiness & Current Branding OverviewThis section helps me understand the heart of your business—its mission, values, and unique identity. By learning about your goals, audience, and existing brand elements, we can identify what works, what needs improvement, and how to align your website and design with your vision for the future. Gaining insight into your business's personality, audience, and competitive edge allows us to create a website and visual identity that truly represents who you are and resonates with your target market.What is the name of your business or organization?What is your mission or vision statement? What are the core values of your brand?What products or services do you offer?Who is your target audience?What are the pain points or needs of your target audience?What sets your business apart from competitors?What three adjectives would you use to describe your business or organization?Do you have an existing logo or branding assets? Yes NoIf yes, what do you like or dislike about them?Exisiting Logo & Branding Elements Choose Files Should your business contact information be available on your website? Yes Yes, phone + email Yes, email only NoSave & ResumeBranding Goals & Style PreferencesThis section focuses on your vision for your brand’s look and feel. By understanding the type of branding you want for your business or organization, we can ensure that the final design aligns with your goals and resonates with your audience. Your input on design styles, colors, and imagery will help shape a brand identity that feels authentic and impactful.Is there a specific color you want for your branding?Is there another color you'd like to incorporate into your branding?Are there specific colors or color palettes you want to include in your branding?Any colors you’d prefer to avoid?How would you describe your brand's color tone preferences? Muted Pastel Bright Neon DarkCOLOR TONES CHEAT SHEET Muted Colors (soft, understated tones) Dark Colors (rich, deep shades) Bright Colors (vivid and eye-catching tones) Neon Colors (bold, high-energy hues) Pastel Colors (light, soft, and delicate tones) How would you describe your brand's overall design style? Minimalist Vintage Luxurious Modern PlayfulBRANDING STYLE CHEAT SHEET Modern (clean, sleek, and contemporary) Minimalist (simple, uncluttered, and subtle) Vintage (classic, retro, and nostalgic) Luxurious (rich, elegant, and high-end) Playful (fun, quirky, and casual) Which logo style resonates with you the most? Text-based Icon-based Combination EmblemLOGO STYLE CHEAT SHEET Text-based (focus on the brand name with custom typography) Icon-based (a symbol or image that represents your brand) Combination (a blend of text and icon) Emblem (a logo within a shape or badge) What kind of font style feels right for your brand? Serif Sans-serif Script Handwritten DecorativeFONT STYLE CHEAT SHEET Serif (classic, formal, and traditional fonts) Sans-serif (clean, modern, and minimal fonts) Script (elegant, cursive, and flowing fonts) Decorative (unique, quirky, and bold fonts) Handwritten (personal, casual, and informal fonts) What kind of imagery or visual elements resonate with your brand’s identity? Geometric Shapes Organic Patterns Clean Lines Illustrations Photography Nature Abstract UrbanIMAGERY CHEAT SHEET Photography (real-life, authentic images) Illustrations (hand-drawn, artistic representations) Abstract Graphics (geometric patterns or conceptual design) Nature (organic, outdoor, or nature-inspired visuals) Urban (modern, city-inspired imagery) Which of these patterns or textures do you feel best represents your brand? Stripes Polka Dots Wood Marble Metallic Brick Animal Print PaperHow do you want your brand to be perceived emotionally? Calming (peaceful, serene, and soothing imagery) Inspiring (motivational, uplifting visuals) Energizing (dynamic, active, and high-energy visuals) Authoritative (strong, commanding, and professional) Friendly (warm, approachable, and inviting)What feelings do you want people to associate with your brand?Are there specific industries, companies, or competitors whose branding inspires you?Save & ResumeWebsite Goals and ObjectivesThis section will focus on understanding your primary objectives for your website. By identifying what you hope to achieve—whether it’s increasing sales, expanding your online presence, building brand awareness, or engaging with your community—we can strategically design a website that supports those goals. We'll work together to ensure the website not only looks great but also functions to meet your business's core needs and drives measurable results.Desired URLWhat is the primary purpose of your website?Do you need an e-commerce feature for selling products or services online? Yes No UnsureWhat services, pages or functionalities should your website include? Select all that apply. Blog Event Calendar Contact Form Membership Portal Booking System Reservation System Portfolio or Gallery FAQ Section Testimonials/Reviews Live Chat or Chatbot Social Media Integration Newsletter Sign-up Forum or Community Discussion Area Job Listings/Career Page Search Functionality Resource Library Privacy Policy & Terms of Service Services/Products About UsAre there any websites you admire or would like to use as inspiration?Inspiration #1 (URL)Inspiration #2 (URL)Inspiration #3 (URL)Communication & TrainingWho will be responsible for managing the backend of the website?First NameLast NameEmailPhone/MobileDo you have a Zoom account that can be used for live training sessions? Yes NoWill there be multiple people joining the training sessions? Yes NoIf yes, please specify the expected number of participants.Review & LaunchCovers the review process and launch preparations, ensuring all updates are thoroughly checked and ready for the public.Will multiple people need to review the updates before launch? Yes NoDo you have a marketing or outreach plan for the official launch? Yes NoWhat type of post-launch support will you need, if any?BudgetHaving an idea of your budget helps us understand the scope of the work and ensures we suggest solutions that align with your financial goals. Please provide a rough estimate or a budget range if possible.What is your estimated budget for this project?Additional InformationProvides an opportunity to capture any other important details that weren’t addressed in previous sections.Is there anything else I should know to ensure the success of this project?Submit Questionnaire