A complete breakdown of Àṣẹ Haus professional services, the approximately 13-week project timeline from Monday, July 20 through Friday, October 16, 2026, separate business budgets, payment terms, legal protections, and electronic acceptance.
Managing Member: Adel Al-Sanabani
123 W. Florida St., Greensboro, NC
Initial deposit required before work begins. One final Greensboro visit is included in the approved scope. Payment schedule follows inside.
The professional engagement covers the strategy, design, development, preparation, coordination, content direction, final on-site support, and handoff described below. Pricing appears only in the payment schedule that follows—not as line-item fees.
| Work Area | Included Work |
|---|---|
| Strategy, Brand & Project Direction | Discovery, launch planning, project organization, approvals, priorities, owner coordination, brand direction, messaging, visual consistency, customer-facing recommendations, and launch positioning. |
| Website Design & Development | Page planning, copy, responsive design, development, menu integration, forms, maps, testing, and launch. |
| Menu System & Print Design | Menu organization, editing, print and digital menu design, QR menu, and print-ready files. |
| Google, Listings & Delivery Prep | Google Business Profile preparation, local listing consistency, Uber Eats and DoorDash menu setup support. |
| Social Media & Launch Content | Profile preparation, launch content direction, opening-week calendar, caption starters, and reusable content. |
| Local Outreach & Publicity Prep | Community, creator, local business, student group, directory, and media outreach research and templates. |
| Promotional Materials | Essential flyer, coupon, loyalty, counter, review, takeout insert, and hiring-material designs as approved. |
| Operations Starter Materials | Opening, closing, training, onboarding, handbook, SOP, staffing, and readiness frameworks. |
| Final Five-Day Visit | Creative direction, space review, content capture, food and team content, launch review, and final planning. |
| Finalization & Handoff | Final revisions, file organization, account checklist, launch completion, and 30–90 day recommendations. |
Professional service compensation does not include printing, paid advertising, travel expenses, platform charges, third-party vendors, or physical production costs. Those remain separate business budgets.
The initial deposit reserves the project start date and authorizes Àṣẹ Haus to begin strategy, organization, design, and development work. The complete professional fee is $6,500, paid across five milestones.
Due upon signing and before work begins on Monday, July 20, 2026.
Send by Zelle to: +1 (646) 420-3173
Memo: ALA KEFAK LLC · Àṣẹ Haus Project Deposit
Due August 10, 2026
Payable after the first three active weeks and presentation of the initial website, menu, brand, and launch-foundation work.
Due August 31, 2026
Payable upon completion of the first six-week remote phase and before any extended construction-readiness pause.
Due September 14, 2026
Payable before the final Greensboro visit (September 21–25). Travel for the on-site week is booked only after this payment clears.
Due October 9, 2026
Payable at the end of Final Remote Week 2, before the October 12–16 launch and handoff week. Final files, launch access, and handoff materials are released after the account is paid in full.
Airfare, lodging, local transportation, baggage, parking, meals, and approved equipment rental for the final Greensboro visit are not included in the professional fee and must be approved and prepaid.
The planned project timeline is approximately 13 calendar weeks, from Monday, July 20 through Friday, October 16, 2026. That includes 10 active working weeks and a 3-week conditional readiness period.
July 20–August 28
Strategy, website, menu, listings, social, outreach, print, and operations foundation.
August 31–September 18
Conditional construction and operational readiness period with light agency availability.
September 21–25
Final five-day Greensboro working visit for content, review, and launch planning.
September 28–October 16
Content integration, soft-launch and grand-opening plan, launch, and handoff.
Remote kickoff, information gathering, approval-path confirmation, brand review, menu structure, account checklist, and priority plan.
Website structure, initial copy, business details, Google Business Profile checklist, and content requests.
First website build, print and digital menu direction, QR menu, page styling, and customer-facing presentation.
Social profiles, launch-content direction, delivery-platform preparation, directory research, and outreach planning.
Promotional designs, opening materials, training and SOP frameworks, staff readiness tools, and opening preparation.
Consolidated review, revisions, launch-readiness checklist, blocker list, final-visit requirements, and pause or continuation plan.
Construction, inspections, equipment, signage, staffing, menu testing, and opening-date confirmation continue. Àṣẹ Haus remains lightly available for major updates and readiness guidance.
Final walkthrough, exterior and interior content, food and menu photography, short-form video, team content, operational review, and grand-opening planning.
Content organization, website image integration, menu updates, Google completion, and platform review.
A detailed written plan covering soft-launch purpose, invite groups, service testing, feedback collection, staffing, menu testing, issue tracking, content capture, promotional timing, outreach, opening-day responsibilities, backup planning, and post-launch follow-up.
Final revisions, website launch, organized handoff, account checklist, readiness confirmation, and 30–90 day recommendations.
The plan will clearly separate the controlled soft launch from the larger public grand opening, including goals, dates, guest groups, staffing, testing priorities, feedback methods, content opportunities, issue resolution, promotional timing, outreach, opening-day assignments, backup plans, and first-week follow-up.
ALA KEFAK LLC will establish a separate business checking sub-account, controlled charge account, or restricted virtual business card for approved project purchases. Àṣẹ Haus should not receive access to the deli’s primary operating account.
The account should be funded with an initial $2,500 project expense reserve for paid advertising, printing, approved props, small production purchases, platform charges, and other authorized launch expenses. The reserve is separate from all professional fees and final-travel expenses.
Agency access must be limited to the dedicated account or card. Purchases will be made only for this project, receipts will be retained, and ownership will be able to review transactions directly. The account should be replenished when the available balance falls below $750 if additional approved purchases remain.
Unused funds remain the property of ALA KEFAK LLC.
For locally targeted Meta ads, Google promotion, boosted opening announcements, or another approved channel.
For menus, flyers, coupons, loyalty cards, counter materials, review cards, stickers, inserts, and basic signage.
Agency will perform only the services stated in the approved scope. New deliverables, redesigns, expanded functions, additional travel, ongoing management, or material changes require written approval and may require added fees and time.
Client will provide accurate information, access, approvals, menu details, pricing, business information, files, content, passwords, staff cooperation, and one authorized decision-maker.
Client will provide consolidated feedback within three business days whenever practical. Approval by the authorized decision-maker is binding. Delayed or conflicting feedback may extend the schedule.
Payments are due according to the five-payment schedule. Agency may pause work, withhold deliverables, cancel travel, or move deadlines when payment is late.
The $1,600 deposit reserves capacity and begins work. Once work starts, amounts paid are nonrefundable to the extent earned or committed. Client owes for completed work, reserved time, noncancelable purchases, and approved expenses through cancellation.
Client will provide a restricted business sub-account, controlled charge account, or virtual business card for approved project expenses. Agency will not access the main operating account. Client owns the account and maintains adequate funds.
Client must approve and prepay travel, printing, advertising, subscriptions, rentals, and third-party costs. Agency is not required to advance outside expenses.
Reasonable revisions within the approved direction are included. New concepts, full redesigns, reversals of approval, or changes caused by inaccurate Client information may be quoted separately.
Dates are good-faith targets, not guarantees. Construction, inspections, platforms, vendors, weather, illness, access, approvals, readiness, payment, and force-majeure events may extend deadlines.
Agency does not guarantee sales, profit, turnout, press coverage, influencer acceptance, platform approval, viral growth, search ranking, ad results, inspection approval, construction completion, or opening on a particular date.
Google, Meta, Uber Eats, DoorDash, website hosts, printers, and other providers control their own systems, policies, approvals, uptime, commissions, and processing.
Agency retains preexisting tools, methods, templates, code libraries, systems, processes, and unused concepts. After full payment, Client receives rights to final approved custom deliverables, excluding third-party and Agency background materials.
Unless confidentiality is requested in writing before public launch, Agency may display nonconfidential final work and public-facing materials after launch.
Client represents it has permission to use supplied names, logos, photographs, trademarks, claims, music, text, and materials. Client remains responsible for legal and regulatory compliance.
Each party will use reasonable care with nonpublic business information, subject to customary exceptions.
To the extent permitted by law, Client will defend and hold Agency harmless from third-party claims arising from Client-provided materials, operations, inaccurate information, legal violations, or use outside the approved purpose.
To the fullest extent permitted by law, Agency is not liable for indirect, incidental, special, punitive, or consequential damages. Agency total liability will not exceed professional fees actually paid under this agreement.
Agency is an independent contractor and does not control Client operations, employees, food preparation, finances, or regulatory compliance.
Typed names, checkbox acceptance, drawn electronic signatures, electronic records, and copies are intended to have the same effect as originals to the extent permitted by law.
The approved proposal, pricing, timeline, and these terms form the entire agreement. Changes must be written and accepted by both parties.
The person signing confirms authorization to bind ALA KEFAK LLC and accepts the approved scope, $6,500 professional fee across the five-payment schedule (including the $1,600 deposit), dedicated expense account, separate budgets, timeline conditions, and agreement terms.
Send $1,600 by Zelle to +1 (646) 420-3173 using the memo ALA KEFAK LLC · Àṣẹ Haus Project Deposit. The start date is reserved only after the signed agreement and cleared deposit are both received.